A company without its website today is almost like an individual without face. As soon as we come to know about a product or service or some need for the same pops up before us, we straight away take help of internet to gather information about it. This is made possible due to the website available. It reaches mass in little time and crosses geographical boundaries in a jiffy. With so much demand for websites, web designing is undoubtedly a popular industry. If you have adequate resources and quality output, the work flow never ends with web designing business.
Present Market Trends
Though it is early, but through speculations it can be said that 2014 is expected to see some different and certain usual trends in web designing domain. First of all, seeing the popularity of smartphones and Android operating system, it is for sure that mobile devices are here to stay. So, web designing companies are focusing on small screen friendly sites. It is true that mobiles are always secondary options in net surfing, but its popularity cannot be denied, hence. Scrolling sites that were nascent so far are taking drivers’ seats now. And thankfully these are easy to execute as well. HTML5 has gained further attention.
Competitiveness in Web Designing
Less than two decades ago, web designing was nowhere in our list of ‘ambition in life’, but today it is a very popular job profile as well as business opportunity. It goes without saying that world has come a long way in these twenty years. Today web designers are high on demand. If you have chosen it as your domain, be prepared for a tough competition. Everyday a new company is established. Every other day, a new technic is introduced. Equip yourself with expert professionals, state-of-the-art technology and updated information on your peers. This will help you sustaining in the rat race. Because it takes only one slip to lose whatever grounds you have earned over years.
Prospects of this Business
Looking at recent past and current state, it can be wisely said that web designing business has a bright future. There is no shortage of work. If your past output convinces your clients then they will be ready to part their money for a pro vendor rather than going to someone inexperienced because lack of experience will be visible in the site itself. And as a fresher, you will have to stress out a lot to get foothold in this competitive market. But if you can showcase your talent and present it to potential clients, then you can go a long way in this industry. Payment is never a problem because in this business you are paid for what you have done.
Requirements to Start Web Designing Business
Web designing is divided into several sub categories like graphic designing, web hosting and web development. Initially, you need to concentrate on one category at a time. Once you feel confident enough with it, try exploring other avenues and making them your niche. If you are to work yourself as a designer, know your strengths and weaknesses. Else hire employees who are qualified and preferably have industry experience. A substantial business plan and good marketing strategies are immensely important to promote your company. Right pricing is another significant factor. And with a support network along with a website of your own, you can conquer the world. Remember, your website will help your clients judge your ability. So design it with utmost care.
Skills Required for Web Designing
Launching your own company of web designing is quite challenging because industry already has renowned names with even impressive portfolios. But this can hardly be a hurdle for you if you have it in you to accomplish or succeed. Most important skills that are looked for include:
- Your qualification in web designing.
- You must think and look professional and it should reflect in your domain name, separate bank account, blog and printing cards.
- Ensure error free and well informed writings in all kinds of promotional and educational literatures.
- Business acumen is very important. You should know how much time to be spent on designing because as an entrepreneur there are several other errands to complete as well.
- Be open to embrace criticism, suggestions and embrace new things.
And these are just the tip of the iceberg. There are lots more to this list.
Risks in Web Designing Business
No risks, no gain. So be ready to face the risks on your journey towards being a successful entrepreneur. First risk involved in web designing business is its competitive market. As a newbie, it will take a long time to establish yourself among the well-established ones. At times, it may appear that you can never make it and lose all you have invested. But with perseverance and grit to succeed, you can sail through. Second risk is market oriented. When the economy is volatile, first sector to get affected is IT and related industries. Often you never get to meet your clients and all sorts of correspondences are made over phone or mail only. Under these circumstances, when they say that payment will be made only after the completion of the project, it can put you in trouble.
Profitability
If you look at the brands established for web designing and their portfolios, you will know it is a profitable business. Today, internet plays very significant role. As long as companies will keep designing, keep up and maintain websites, web designing will remain profitable.
Investment
`Merely business would never bring you sufficient revenue. You will need investments for smooth running, up keeping and maintenance of your company. And that can be attracted by establishing your aesthetic superiority over others by giving quality output. There are other ways also like using hash tags for more funds, good SEO ranks and employing promotional tools strategically.
Infrastructure
With an ailing infrastructure, there will always be an apprehension of collapsed system. So make sure your office is spacious, can accommodate all your staff members and have machines with proper and legal software, hardware and operating system.
Staff Members
When hiring employees, make sure they are qualified enough because this is a very competitive industry and make your impression you have to deliver your best. And for that, you will need the best team.
Being a website designer yourself, you know what the significance of a website is. It has become most important marketing technique.
Marketing Plans
Business is all about promoting yourself. More you do it efficiently, better are your chances of success. There are mainly two types of marketing strategies-
Offline marketing- When exposure is the primary target, you can achieve it by printing lustrous brochures, newsletters and corporate literatures. Sponsoring friendly matches ,organizing competition for kids under your banner, tv commercials at prime time and radio commercials at peak traffic time can also help you earn names.
Online marketing- Search engine optimized websites and its content, banners, ads, launching the product in social media etc are easiest strategies of marketing online.
If you have made up your mind about launching your website designing business, it is time you should also get first hand training from SEOTP, a Bangalore based company that offers training for different business ideas. India has mainly two problems when it comes to doing business- lack of infrastructure and absent training systems even for home based jobs.