How to Start Amul Franchise Business

Amul franchise business opportunity: a comprehensive guide

Wondering how to start the Amul franchise business? Don’t worry we have got you covered. We can help you become an entrepreneur or franchisee of India’s leading cooperative dairy, Amul. This blog will guide individuals aspiring to venture into the dairy products business. A step-by-step process of starting an Amul franchise business and eventually converting it into a lucrative business opportunity is explained.

Let’s first look at the requirements, costs, and benefits that need to be considered before rushing to open an Amul franchise.

How to apply for Amul franchise

 Amul franchise apply online provision is now a click away; use online applications to provide the necessary details regarding your personal information, location preference and, most importantly, your business plan for the set-up. Visiting the Amul official website or contacting the nearest Amul office will help you get the necessary information to start your very own Amul franchise.

Request you all to read this caution message before you decide.

For the Amul franchise/ parlour you can mail to retail@amul.coop or call us on 022-68526666

Requirements for setting up Amul franchise

Entrepreneurs who qualify for Amul franchise business will need a business plan with the following:

• 100-300 sq. ft space for the franchise outlet
• Select a prime location in a residential or commercial area with a high footfall.
• Willingness to invest in necessary infrastructure, equipment, and inventory as per Amul’s guidelines
• Documents required for Amul franchise are an Aadhar card as proof of identity, a PAN card for taxation purposes and bank details for financial transactions.
• Follow the quality standards and business practices of the Amul brand.

Cost to set up

Several factors come into play when costs are approximated for the Amul franchise business, such as the area, the inventory and infrastructure, which may vary from region to region. However, the Amul Parlour franchise price is estimated at Rs. 2-6 lakhs, including franchise fee, infrastructure set-up, equipment procurement and initial inventory purchase. It is a medium-budget set-up for which the entrepreneur can borrow from financial institutions.

Amul product list

When you start an Amul franchise outlet, there are several SKUs to pick from. Some of the most commonly found Amul products in an AMUL parlour are:

• Amul milk
• Amul butter
• Processed cheese
• Amul butter cookies
• Amul masti dahi
• And many more

Amul franchise profit margin

The profit margin for each Amul product may vary, such as a 2.5% margin on an Amul milk pouch, 20% on Amul ice cream, 10% on other milk products, while a good earning of 50% on recipe-based categories like Pizza, chocolate drinks etc.

Amul franchise monthly income

So far we have discussed the Amul franchise’s cost and profit margin, and we must discuss the Amul franchise’s monthly income as well. This depends on various factors including city, prime location, seasons, and population. These factors play a crucial role in affecting the profit margin. The monthly income for this Amul franchise if we exclude some of these factors from consideration would range somewhere around Rs. 60,000, if you make a profit of rupees Rs. 2000 per day.

Having said that one should diligently calculate the income probability based on the type of product and other supporting factors.

Benefits of starting an Amul franchise

Setting up a popular brand franchise has its advantages, and it will help a new franchise entrepreneur set up to begin a business with known products.

• No profit-sharing or royalty involved
• The monthly income of Amul franchise is approximately Rs. 5,00,000 to Rs.10,00,000
• Comprehensive training and support include product knowledge, marketing strategies and operational guidance.

Once you have started your Amul franchise outlet, this blog post will give you the best strategies to make it more profitable and popular than your competitors.

• Exceptional customer service is the key to ensuring customer loyalty and retention. Train your staff to be courteous and knowledgeable about Amul products and attentive to customer requirements.
• Maintain high standards of quality, ensuring the storage of all Amul products is adequately done while keeping freshness and cleanliness in mind.
• A varied product range will ensure that you can cater to diverse customer preferences, especially seasonal specialties, along with the regularly consumed products.
• Promotional activities are necessary to garner more customers and popularize your outlet. Offering discounts, loyalty programs, seasonal promotions and bundle deals are great ways to increase sales.
• Local marketing is essential to inform your neighborhood community about the Amul franchise. Sponsoring local events and participating in local fairs and festivals will enable cross-promotion.
• Online presence matters, as many people are hooked on online delivery services. Social media advertising, email marketing, and SEO for your website can ensure your digital presence among a larger audience.
• Soliciting customer feedback will help you improve your business and address complaints. The concerns can be solved quickly, enhancing the customer experience.

Apart from the above strategies, ensure your outlet is trendy and catches the eye of customers. The ambience and having great community engagement will help you build strong ties effectively, making your outlet the preferred destination for dairy products.

Disclaimer: This blog is not associated with or part of the Amul brand. The information provided is for the reader is the ideas to set up a franchise.

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